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ARTWORKPROTOTYPEPACKAGING
CATALOG CONCEPT PROTOTYPEKENNER DEVELOPMENT INDEX · PROTOTYPES

1978 Toltoys Catalog — Prototype Laser Rifle

1978 · Role Play

SWCA identifies the Laser Rifle shown in the 1978 Toltoys retailer catalog as a prototype rather than proof of the final retail configuration.

Development OriginAustralia
Developer / LicenseeToltoys / Kenner
Development Period1978
Research ConfidenceHigh
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Development story1978 Toltoys Catalog — Prototype Laser Rifle is known through the imagery Kenner or one of its licensees used before the final retail presentation was fully settled. Catalog and advertising prototypes are especially revealing because they can preserve abandoned colors, kit-bashed parts or hand-built models that disappeared before consumers ever saw the finished product. SWCA identifies the Laser Rifle shown in the 1978 Toltoys retailer catalog as a prototype rather than proof of the final retail configuration.…
How to identify itPrototype Laser Rifle shown in the 1978 Toltoys retailer catalog. Catalog imagery represents a pre-production object and does not prove the final Australian retail configuration.
Production outcomeDevelopment record
Surviving evidenceDocumented catalog image
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