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ARTWORKPROTOTYPEPACKAGING
TOY FAIR PRESENTATIONKENNER DEVELOPMENT INDEX · PROTOTYPES

1979 Toy Fair Merchandising Aids Display Boards

YEAR UNKNOWN · Collector Cases & Display

Surviving handmade boards used at Toy Fair 1979 to present Kenner point-of-purchase merchandising aids to wholesale buyers.

Development OriginUSA
Developer / LicenseeKenner
Development PeriodUnknown
Research ConfidenceHigh
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Development story1979 Toy Fair Merchandising Aids Display Boards comes from Kenner’s trade-show and merchandising world, where unfinished ideas had to look convincing enough to sell the future. Toy Fair displays and prototype store material were built to show buyers what Kenner intended to put into stores — sometimes before the underlying product or graphics were completely settled. Surviving handmade boards used at Toy Fair 1979 to present Kenner point-of-purchase merchandising aids to wholesale buyers. Matched to photographs of…
How to identify itHandmade illustration-board display panels with applied glossy photographs, graphics and text. Matched to photographs of Kenner’s Toy Fair 1979 showroom.
Production outcomeDevelopment record
Surviving evidenceDocumented development evidence · A surviving set of handmade display boards is documented.
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