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BRANDING CONCEPTKENNER DEVELOPMENT INDEX · CONCEPTS

Micro Collection “Bright Lights” Logo Concept

YEAR UNKNOWN · Micro Collection

Kenner explored a “Bright Lights” identity during development of the Micro Collection. The surviving logo concept records an abandoned branding direction and shows that even the name and presentation of the miniature die-cast line evolved before its final retail identity was chosen.

Development OriginUSA
Developer / LicenseeKenner
Development PeriodUnknown
Research ConfidenceHigh
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What is publicly documented

Development storyMicro Collection “Bright Lights” Logo Concept survives from the visual thinking that came before a finished toy. Concept and presentation artwork gave Kenner a fast way to explore shape, color, character identity, packaging or play ideas before the expense of building a final physical product. Kenner explored a “Bright Lights” identity during development of the Micro Collection. The surviving logo concept records an abandoned branding direction and shows that even the name and presentation of the miniature…
Production outcomeReleased product development · This concept record is linked to a related production family/listing.
Surviving evidenceDocumentary concept evidence documented · Concept evidence is documented; a surviving physical object is not established unless specifically noted in the evidence.
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